A successful digital business portfolio should include:
- A highly optimised website with a good conversion factor and high search engine rankings for the important terms it needs to be found for on Google / Bing / Yahoo.
- A method of procuring client / customer email addresses with permission to send them electronic news / advertising material on a regular basis.
- An optimised Twitter account which is maintained on a daily basis.
- An optimised Facebook business profile with a searchable product / service function.
- A spread of articles with back links on major news / article websites which are maintained on a weekly basis.
- SEO enhanced listings on all relevant online business directories and search engines.
- Publication of positive customer feedback linking back to the business.
- Online PR releases for new products, staff appointments and business milestones.
Nobody could possibly argue that the above digital assets are not an essential part of having a successful online profile. In fact, many businesses already have most, if not all of the above strategies in place.
However, a recent (March 2010) survey of 150 Australian small to medium sized business revealed that although 68% of them had at least 5 of these eight strategies in place, only 12% had the time and focus to manage these digital assets properly. By properly we mean a daily, weekly and monthly routine of keeping their business name, products / services in front of their existing and potential customers at all times.
This is what we call Digital Asset Management.
No BS SEO can tailor a Digital Asset Management package for businesses and corporations big and small. Our team of writers, search engine optimisation specialists, social media consultants, bloggers, marketing specialists and customer retention experts can professionally maintain and optimise your digital assets at a fraction of the cost of doing it yourself.
For an obligation free consultation contact the No BS SEO team.
