Fax Marketing has about the same effective return as letterbox drops EXCEPT that it is much easier, faster and more target market orientated.
Fax marketing is almost exclusively reserved for marketing to businesses B to B (business to business) although it is very important to remember that every business has people and people are also consumers. Many businesses use fax marketing to promote B to C (business to consumer) products such as travel, carpet cleaning, car servicing etc.
There are 2 ABSOLUTE necessities when considering fax marketing to promote your business or product.
- At least 1,000 valid fax numbers in the geographical area you wish to reach.
- An ATTRACTIVE offer for your product or service.
To run a fax marketing campaign to less than 1,000 recipients is generally a waste of time. Also, by having a GENUINE special offer on a product or service you give the fax recipient more motivation to act on your advertising message. This should of course include a ‘Call To Action” ie. Call Us Now or Go To www.YourWebsite etc.
No BS SEO can script, arrange and send Fax Marketing campaigns to any demographic using established fax lists or your own.
Prices start at $700. Contact No BS SEO on (02) 8003 7444 to find out more.
