What is Search Engine Marketing (sometimes referred to as SEM)?
Essentially, it’s just a fancy term for promoting your business on internet search engines like Google™, Yahoo!™ and Bing™ (MSN).
It’s a fact of life that the majority of internet users will go to a search engine to look for a product or service. In English speaking nations, by far the most popular are Google and Yahoo!
While Search Engine Marketing should not replace Search Engine Optimisation on your website, SEO does take time and it’s really hard to reach all potential customers by SEO alone.
That where Search Engine Marketing comes in. Paid Search Marketing programs allow you to maximise your exposure by displaying an advertisement for your business when users type in a search term relevant to your product or service. These are usually referred to as “sponsored links”, “sponsored sites” or “sponsor results”, and these ads appear at the top and / or right of search results pages.
The advantage of this system is that you only pay when someone clicks on your advertisement, no matter how many times it is displayed – hence the term “Pay Per Click” (PPC) advertising.
The ability to set up a daily budget, only display your ad on certain days, or times, and only target searchers in a particular geographic area makes Pay Per Click advertising an ideal way to control costs and refine your target market.
But the popularity of PPC advertising has meant that it is very competitive. Advertisers must bid to have their ad appear. The price an advertiser pays is a function of the quality and relevance of the ad text, and the page the searcher ultimately lands on. So he who bids the most, is not necessarily the ad that appears on top.
A poorly designed PPC campaign will mean that you are paying for clicks that are not relevant to your search, or paying too much each click. NOT ALL PPC CAMPAIGNS ARE EQUAL.
You need to entrust your hard earned money to someone who is; responsible in spending your money, qualified to run your campaign, and ultimately accountable to you via regular feedback on your campaign’s performance.
While access to the tools to manage such campaigns are readily available to any website owner, the time and skill involved in establishing and maintaining such campaigns is considerable. Isn’t your time better spent doing what you do best?
Put your Search Engine Marketing in the hands of experienced professionals, and contact No BS SEO on (02) 8006 2994 today.
Setup fees start at $220 (once off), and ongoing monthly charges from $360 – depending on your budget. There are NO ongoing contracts.
