What is Search Engine Optimisation?
To appreciate Search Engine Optimisation (SEO) it is critical to understand that the primary function of a Search Engine is to return the most relevant web pages to a searcher’s enquiry.
Search Engines have opened up a whole new marketing avenue for businesses, and their infiltration into daily lives simply cannot be ignored by businesses. Quite simply, and almost without exception, if you don’t have a visible internet presence, you are going to miss out on a large slice of the market. When times are tough businesses can’t afford to miss out on market share.
Many small businesses are under the misconception that internet marketing is strictly for big business. This really isn’t so. If you are a small business and running at capacity and have no intention of expansion and all your business comes from word of mouth referrals and you never spend a cent on advertising – well, good luck to you and there probably isn’t any point continuing on here.
For the rest of us, an internet presence must be maintained. Some businesses may get by with listings on directories. Others want to take a more personalised or pro-active role with their promotion and create their own website.
It does NOT have to cost a fortune to maintain an internet presence, but you do have to be smart about how you spend your online dollars. The internet CAN be a money vacuum if you don’t get it right.
Search Engine Optimisation needs to be a part of any online presence. “Build it and they will come” does not apply to any website. You need to attract people looking for your TYPE of product or service NOT just existing customers who already know you exist (and can search for you by name).
It’s one thing to come up on a search engine for “xzy plumbers” but what if you want to appear for “plumbers in Anytown”?
This is where Search Engine Optimisation comes into play. How well a website is OPTIMISED determines the position it is displayed on search engines like Google, Yahoo and Bing.
You see, not all websites are created equal. Not all website designers, no matter how brilliant they are at creating an aesthetic masterpiece, understand about Search Engine Optimisation. Many, many websites are just not designed to ever appear in the search engines for the products and/or services they provide.
if your website is optimised better than your competitors website(s) you should display before them or at the very least alongside them.
It’s easy to be baffled by the quagmire of “do’s and don’ts” in regards to SEO. Yes, if you have the time to spare you can educate yourself about proper website construction, meta tags, title descriptions, alt tags, page rank, linking, white hat, black hat & grey hat tactics, linking strategies, keywords and so forth. But is that the best use of your time? Or do you need to be doing what you do best?
When it comes to Search Engine Optimisation you should be talking to people who do this stuff Every Single Day and know what they are talking about.
So how do you know if your website is optimised? Well that’s where No BS SEO come in. We will assess the SEO of your website and tell you what needs to be done to help your website achieve a higher search engine ranking.
You will receive a full report on each individual page which will not only highlight any SEO problems, but will also recommend what needs to be done to fix it.
Cost: $95 per page (Minimum Fee $950). Contact No BS SEO on (02) 8003 7444 to discuss your SEO requirements.
